| "IP Migration Strategies for Cable Video" is a series of six white papers and webcasts to guide HFC network operators and others through the critical decisions necessary to prepare for and execute the optimal transition strategy to an all-IP model of content delivery. This series of papers and webcasts are targeted at all tasked with the implementation of IP Video across any and all elements of their business -- Planning, Engineering, Operations, Finance, Marketing.
Part 4: The Payoff from New Advertising Models through IP Migration
 As operators migrate to IP networks there will be advanced advertising revenue opportunities surrounding the IP migration and IP device environment. This opportunity will bring technical and planning issues that must be considered. Shaping the business models at both the national and local levels, cable operators must evaluate new technical solutions tied to: multi-platform campaign management; distribution of ads in multiple formats; device-specific approaches to dynamic placement; Ad campaign system; interactivity; device-optimized messaging, including tie-ins between companion devices and the TV. This webcast will provide a comprehensive understanding of these issues for an efficient transition to the IP Video advertising system.
Subsequent installments will address:
- Part 5: IP Cable TV Service Assurance.
- Part 6: The Business Case Analysis for IP Migration.
If you are unable to attend and would like to be notified of available replays, you can sign up here. |
