Solutions| Demand Driven Video and Targeted Advertising
Demand Driven Video and Targeted Advertising
Meeting the Demands of an On Demand World
Deliver video and advertising services on a unified platform
Provide subscribers with start over services and personalized VOD
Reduce operational expenses with intelligent VOD management
Manage heterogeneous video formats across the network
Enable managed CDN services for better subscriber experiences
Monetize multimedia convergence
Maximize the value of video across all screens
Manage content from creation to consumption
Increase the relevance, the variety and the value of advertising inventory
Deliver personalized and time-shifted content delivery and addressable advertising
Expand existing infrastructure for new business models with scalable solutions
Exploit shifts in the time and place viewing habits of consumers to capture new revenues
Reduce CAPEX by decoupling delivery components such as storage, streaming, and ingest
The suite of ARRIS on demand and targeted advertising solutions present cable operators with the ability to enhance revenue models that allows for ad subsidized on demand services with the ability to insert relevant and timely ads throughout the on demand video. Targeting those ads coupled with applications like Start Over, Network PVR, and access to long tail ad content reposition the cable operator’s value proposition to both their subscriber and the advertising market.
On demand and VOD-in-a-Box systems truly deliver the desired subscriber experience, any video, anytime, anyplace, on any device. These solutions, and the converged back office platform from ARRIS, make the operator’s entrance into the on demand market rapid and cost effective.
Operators today are exploring new opportunities in next-generation video, video on demand and advertising capabilities. With a successful history of innovation and a desire to continually expand their suite of offerings across the video, ARRIS has become both a trusted and dedicated resource to their clients.
ARRIS offers the cable industry a complete line of robust, ready to deploy, video solutions to help MSOs save money by leveraging existing infrastructures, while creating new revenue opportunities with video delivery systems that reach subscribers wherever they are: straight to the PC; in devices around the home; and even while they're mobile. With scalable solutions, ARRIS provides the architectural flexibility to expand an operator’s systems to most effectively manage and utilize storage and streaming resources to the fullest.
ARRIS is currently overseeing VOD deployments in several of the world's largest MSOs and with several new, ground-breaking products that will change the on demand world. ARRIS hopes to help other MSOs by leveraging this real-world experience in supporting their video deployments. For operators with smaller market needs, ARRIS also provides an easy and cost-effective solution known as their VOD in a Box solution, which has been designed to optimize these smaller market opportunities.
Advanced VOD advertising from ARRIS enables unique ad sales through dynamic ad insertion capabilities implemented into linear programming, interactive advertising, and VOD programming. This solution allows cable operators to exploit shifts in consumer viewing habits and enforce distinct ways to reach subscribers with a diverse mix of revenue generating advertising.
